In GatherContent, workflow makes the status of your content crystal clear. Workflow is the set of statuses that can be applied to Items in your project to communicate their progress.

The default workflow will depend upon the project type that was selected when the project was created.

GatherContent is a great tool to produce content for your marketing campaigns. For marketing campaigns, your workflow will likely follow this essential process:

We encourage you to customise your project workflow to match your team's content production process. Here are some example workflows by different types of marketing campaigns:

If you're producing lots of email campaigns, GatherContent can help you keep track of the status of each campaign in your marketing plan: 

Ad campaigns can require input from multiple departments, so you can design your content workflow to match the production process your campaign needs to pass through, such as:

Launch landing pages quickly when you can get the content through your production process smoothly: 

You can customise your workflow as much or as little suits for your project. We recommend that before content production begins you should agree your content workflow with your team and then set up your GatherContent project workflow to reflect this. This helps keep everybody clear on responsibilities and the review process.

How to translate your project workflow into GatherContent

Customising project workflow

Example project workflow for digital projects such as new websites, website redesigns and CMS re-platforming projects

Example project workflow for ongoing content production such as blog posts, newsletters and case studies

Example project workflow for content governance such as maintaining website content or help centre documentation