A guide to AI Assist

Learn how to manage and utilise AI Assist.

James Peacock avatar
Written by James Peacock
Updated this week

Before you start: The use of AI is subject to the acceptance of additional terms. You will have the opportunity to review and accept these terms at the point of enabling AI on your account.

How to enable AI

To start using AI, simply enable it from your account settings. You can now start generating AI content in your items.

AI is opt-in, meaning it is never enabled automatically. This places AI access firmly in your hands. Both enabling and disabling AI are instant and will affect all users on your account straight away.

Note: You will need permission to edit account settings to enable AI. Talk to your account admin if you don't have the required permission.

What happens when I disable AI?

Disabling AI is non-destructive, meaning any content already generated by AI Assist will remain there until it is deleted as normal. From the point of disabling AI on an account, AI Assist will become inaccessible to your team.

Who has access to AI?

By default, the use of AI is automatically granted to users who can edit content. A new permission named ‘Can generate AI content’ is introduced and enabled automatically for these users. This can be changed if necessary by editing your roles & permissions.

Using AI Assist

AI Assist can only be used inside text fields (excluding plain text).

Generate new content

First, select the AI Assist option in the formatting toolbar. Alternatively, you can use the media toolbar by hitting the Tab key on a new line.

You will then be asked to write a prompt. Content is generated in response to the prompt you provide and inserted into the text field. This method allows you to generate all kinds of content – you can ask questions, request article drafts, stories and even poems around your chosen subject. We also provide some suggestions for you to use to get you started.

Transform existing content

This feature is currently in beta until October 16th. Reach out to your Customer Success representative if you'd like to join in.

First, select some content you'd like to transform, then choose the AI Assist option from the toolbar that appears. Alternatively, you can choose the AI Assist option from the toolbar in the header.

Similar to generating new content, you'll be asked to write a prompt. Simply provide some instructions that you'd like AI Assist to help with. Again, we have included some commonly used suggestions to get you started.

After submitting a prompt, the response from AI Assist will be shown in the modal for you to review before inserting it into the field. You also have options to extend or shorten the response or try again if you'd like AI Assist to have another go at your request.

When you're happy, click 'Replace' to replace your selection with the new content.

Tips for using AI

  • Use reservedly: AI shouldn’t be seen as a replacement for humans, but more as an assistant. AI can’t replicate human emotion and creativity.

  • Ask politely: Like humans, AI responds better to clear instructions. Use plain language and avoid typos to achieve the best results.

  • Check the response: AI isn’t always right. Check to make sure you’re happy with your response. AI is good with natural language, but can’t always discern fact from fiction.

  • Keep us informed: AI is new for all of us. We encourage you to give feedback and share your experience, so we can build and create with AI openly.

Note: Prompts will be moderated upon submission in line with OpenAI’s usage policies. Any prompt deemed to violate these policies will result in that individual user losing access to AI features. An email notification will be sent to both the user and the account owner with further details, including instructions on how they can regain access to AI.

Finding and identifying AI content

When it comes to AI content, findability and accountability are important. We have various tools at your disposal to help you manage both.

AI content filter

From the content hub, simply select the AI content filter to find any items in your current view that content AI content.

Content highlighting

AI-generated content is always highlighted in purple. This allows you to quickly identify AI content when scanning through content items. Alteration to the generated content will remove the highlight, excluding format changes such as bold or heading formats.

You can toggle the purple AI content highlight via the button in the status bar. Doing so only affects your experience, allowing others to see highlighted content as needed.

Revision history

In the revision history, hovering over AI content will tell you who added that content. AI is also shown as a contributor on relevant revision snapshots.

Managing project access

Depending on how you organise your content with projects, there may be a need to disable AI on a per-project basis.

To do this, simply go to the settings of your chosen project and toggle the Access to AI setting off.

Managing workflow access

In order to give you more granular control over its use inside projects, AI can be disabled for individual workflow steps where required. A common use case for this would be to enable AI for early draft stages, speeding up the creation process, and then disabling it for later review stages to ensure human-only sense-checking.

When editing a workflow, you will see the AI Assist setting in the settings panel for each workflow step. Note that this setting is only visible if AI is enabled for the project you're in.


Is AI free?

Yes. There is no additional cost for taking advantage of our AI features including AI Assist. However, there are fair use limitations in place. The use of AI Assist for generative content is limited to 50 prompts per day for Start plans, and 300 prompts per day for Scale plans and above. This limit is across all users in an account.

What AI technology are you using?

Our AI Assist feature uses OpenAI’s ChatGPT API.

Will my content be used to train the AI?

No. OpenAI does not use data submitted by customers via their API to train OpenAI models or improve OpenAI’s service offerings.

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