In GatherContent, workflow makes the status of your content crystal clear. Workflow is the set of statuses that can be applied to items in your project to communicate their progress.
The default workflow will depend upon the project type that was selected when the project was created.
Example workflows for ongoing content production
GatherContent is a great tool to produce content for ongoing content projects. Ongoing content projects follow a standardised format and require new content to be published on a regular basis. In this type of work, workflows often follows this essential process:
Draft
Review
Edit
Approved
We encourage you to customise your project workflow to match your team's content production process. Here are some example workflows by different types of ongoing content production projects:
Blog post content workflow
If you are publishing blog posts regularly you can use GatherContent to track which stage of production your posts are at. Your workflow may look like this:
Idea - This stage could be used to track ideas for future post topics
Draft
Review - If content needs to pass through several stakeholders for approval, you could repeat this step and append the relevant group to each stage (Review by... SMEs, Marketing, Legal, Compliance etc.)
Edits required - Reviewers can use this stage to communicate that the content needs attention or skip to the next stage if it is approved
Approved to publish
Newsletter content workflow
Newsletters often require input from multiple departments, you can design your content workflow to match the production process your newsletter must pass through, such as:
Marketing draft
Copy produced, images required - Notify your design team to provide assets for your newsletter
Management review - Notify different departments when content is ready for their input
Edits required
Approved by management
Legal review - Notify different departments when content is ready for their input
Edits required
Approved by legal
Final proof
Approved to publish
Case study content workflow
Case studies often have several rounds of review which workflow can support:
Not populated yet - Use this when a case study is in talks but not yet in production
Draft
Client review - Notify different stakeholders when content is ready for their review
Edits required
Approved by client
Final proof - Notify different stakeholders when content is ready for their review
Edits required
Approved to publish
Live on CMS
Needs to be updated - If you are governing your content then you may have an additional stage to communicate when updates are required
You can customise your workflow as much or as little suits for your project. We recommend that before content production begins you should agree your content workflow with your team and then setup your GatherContent project workflow to reflect this. This helps keep everybody clear on responsibilities and the review process.
Further Reading
How to translate your project workflow into GatherContent
Example project workflow for marketing campaigns such as email campaigns, adverts and landing pages